|
Beauty College |
|
|
|
|
|
Beauty College Notes Recommendations for presentation to beauty school students: Remember, you are the expert with the face lift
product. You might want to make transparencies of some of the
before and after pictures to show and a simple power point
outline. If you do transparencies, be sure to let your contact person
know you'll need a transparency projector. Also tell her that you'll
need a model so you can demonstrate the product. (Ask the model:
"Would you like to apply the product or would you like me
to?" Their permission for you to apply it circumvents the
issue of "non-estheticians" applying products
to others.) One of the estheticians I've been dealing with
recommends putting all facial products on with a large wooden tongue
blade. I tried it and it worked wonderfully! No product waste and
a very smooth application! Recommended outline: 1. The Natural
FaceLift: What is it?
"Lifting" facial masque made with natural active ingredients in an
aloe vera base. It is effective on the back of the hands and from the
breast bone up. (I might ask if anyone knows why….skin is attached to
muscles and nerves in same way in both of those places.) 2. How is it
applied? (Demonstrate application.) 3. How does
it work? When
applied correctly, the masque tones and tightens the skin. As the
masque hardens on the face, it creates an isometric pressure between the skin
and the muscles so that the muscles actually get an isometric workout.
This is why one of the first things people notice is that the face looks like
it's lost weight. 4. What
is the product history? (Refer to previous e-mail re: Establishing
product credibility.) 5. Who is
benefiting from the product? (Benefits catalogued from customer
testimonies.)
a. Men and women with fine lines and wrinkles, sagging jowls, eyelids
and chins.
b. Young men and women who want to maintain their skin tone and
elasticity long-term. c.
Teens and adults dealing with active acne or other conditions such as
rosacea, eczema, seborrheic conditions, etc..
d. People with scarring on the face, neck, hands.
e. Those who have had surgical face lifts, or other invasive or
abrasive procedures. The masque seems to be helping
prolong the effectiveness of those procedures and can promote healing.
f. People who are dealing with the residual effects of strokes,
Bell's Palsy, etc. 6. What
are the applications in the beauty industry?
a. Last step in facial…used as a "firming treatment"
before toner, moisturizer.
b. Used in conjunction with light therapy.
c. Minimizes swelling, redness following abrasive procedures.
d. Increases retail income.
e. Attracts new clients.
f. Free word-of-mouth advertising. _____________________________________________________________________________ |
|
|
|
|
| Beauty
College | Building For An Event
| Flyers | Newspaper
Articles | Free Advertising
| Media Info |
|
|