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Media Contacts, Followup, etc.
Including Initial Contact with TV Stations
NOTE: Create interest....they
are busy people, keep it brief
1. go online, use
tv station's call letters as the Keyword to find their website
2. at their
website:
all programs are listed
along with a short bio of each reporter
3. decide which
program you want to target
4. call the
station 15 minutes before the show goes on the air or 5 minutes after they
go off the air (chances to get to speak to them are higher at these times)
5. ask to speak
to the targeted reporter you feel (from reading their bio) would be the
best contact
6. have Gatha's
press release in front of you
7. introduce
yourself as Donna Ellison with Crowson Productions (this is a true
statement because you are in Crowson Production's downline in TW).
Briefly tell them that you are the event coordinator for Mrs. Crowson and
that she will be in Hickory, NC (6.10.03) conducting a free seminar on an
amazing facelift without surgery product.
8. Gatha has
been on CBS, NBC, ABC, FOX with consumer reporters all across the
country. If you are interested
other reporters stories, we can get that info to you. (it is under the “W” in the word
“without” in the title on the webpage)
9. they will
probably ask questions…about the product…try to stick to the product if
they ask about Gatha…
pull info from the press release…be brief
10. your objective is to create interest.
11. ask: “are you the person I need to speak with?”
“do I need to speak to the program director?” -
“and their name is?”
12. reporter shows no interest?
go back to their website and get news producers name or consumer affairs
producer or reporter…they will refer you to the right person
13. consumer reporters love looking at
new products to try and prove that they do not
work.
14. they have accepted. Send basic info on the product (the
product bulletin is perfect, tells just enough)
15.
do
you want to select 3 models who have crow’s feet and/or wrinkles…or would
you prefer for me to find someone I do not know by contacting the
chamber of commerce or a local church)…Gatha can answer your questions
while the facelift is being applied.
______________________________________________
Media - Public Service Announcement
newspapers, radio, TV stations (50 miles
radius).
1. call and
ask..."do you have a community calendar or ledge of coming events?
2. who do I
forward this info to?
3. how do you
prefer that I send it? email? fax?
4. do you prefer
photo?
Free
Advertisement Expanded
1. make up flyer
announcing FREE FaceLift without Surgery Seminar with your
contact info “for additional information: Your Name, Your Phone, Your Email
2. post in break
rooms (educators, co-workers, friends, churches)
3. leave in
businesses (grocery, all bulletin boards, apartment bldgs bulletin board)
4. play golf,
they have bulletin boards
5. spas, salons,
plastic surgeons, dermatologists offices
6.
secret to good attendance is making personal contacts -
inviting people
Community Calendar Press
Release
FaceLift Without Surgery
Seminar, June 9th, 6:30p.m.at Shoney's (Restaurant) Conference Room in
Brentwood (I-65 Exit#_____ ). Notice a few wrinkles, crow¹s feet or
sagging? Facelift consultant Gatha Crowson will introduce you to a
remarkable new program that's been given a “thumbs-up” from CBS, NBC, ABC,
and FOX , Consumer Reporters across the country and was featured on (call
letters) TV news here in Nashville last summer. Now see it in person. This
FREE seminar is open to the public and recommended for anyone who wants to
reverse the signs of aging on their face and neck. For additional
information call 888.729.6476.
Teaser to TV Station and their Response (Cathy Flener’s
contribution)
“I would very much like the opportunity to share
information with Amy Silver about a topic that I know your viewers would
enjoy and appreciate. I could not find contact information such as an e-mail address for
her at the station, would you
please provide me with that. I am with Crowson Productions from Athens, AL and we have recently
been aired on TV stations in Louisville, Ky, Little Rock, AR, Birmingham, AL, Tyler, TX
, Nashville, TN, Bowling Green, Ky and more with a new concept that is drawing high rating from
the viewers of these morning or midday local shows. We will be
appearing on local stations in Florida this month. We have been on ABC,
CBS, NBC, and FOX. Many of the reporters
have had such active feedback from their viewers that they have
contacted us, asking to be on their shows again when we come into their
area in 2004. We will be in Jackson on Thursday, December 4th,
2003 and would like to share with you our information.
Thank you,
Cathy Flener
cflener@bellsouth.net
1-866-578-0042
Response from TV Station:
Hello!
I would be interested having you on the show but need to know what the
topic is
you're talking about. In addition, we have an entertainment reporter
and this
may be in her realm. Please reply with more information and we may be
able to
arrange something. Thanks so much!
3 emails to TV
Stations sent out within a week – 3 stations said “yes” (Trisha
Leone’s contribution)
“Here
are the email that I have sent to news stations. I hope that you are
successful with them. It is all in the timing, so don't give up!”
Trisha
***********************************************************************************************************************************************************
Come and see for yourself!
Natural
FaceLift
seminar open to the pubic
Monday June
30, 7:00 PM
3044
Goodman Road West
The
Hair Shoppe
**lasting
results with first application (takes about 25-30 minutes)
**this
is NOT an 8 hour temporary lift
Thank
you,
Trisha
Leone
662-560-0965
******************************************************************************************************************************************************************
Does it
work? Send a reporter over to see.
Natural
FaceLift
Seminar
open to the public: Monday June 30, 7:00 PM
3044
Goodman Road West
The Hair
Shoppe
**immediate,
lasting results with first application (takes about 25-30 minutes)
**an
exercise program for the face and neck, NOT an 8 hour temporary lift
Thank
you,
Trisha
Leone
662-560-0965
*******************************************************************************************************************************************************************
Gatha Crowson, "The FaceLift Lady" is on a
national tour showing the latest alternative to a surgical facelift.
She will be in Horn Lake on June 30. Gatha
will be holding her free seminar from 7:00 PM to 8:00 PM
at The Hair Shoppe located a 3044 Goodman Road West.
Joining Gatha will be Ruth Cargile, from Senatobia, Ms who was just
recognized as the #10 sales person in the nation for The Natural FaceLift.
If you could, please try to get this on your community events calendar.
Thank
you,
Trisha
Leone
662-560-0965
for
more info:
From: Gatha
Subject: TV Stations Contacted
As a result of these emails we have already been on ABC
and NBC in Memphis, TN and CBS has requested an interview/story. She
is doing something right. I want to be on TV in each of your
cities. You will get 50% of the leads. If you do not have a
tollfree phone# then you can use mine (888.729.6476). URGENT....you
MUST contact Gatha (gatha@faceliftwithoutsurgery.com) and get a date for
your seminar BEFORE you send out the emails!
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