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TradeShow Tips & Ideas, Etc... |
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TradeShow Tips & Ideas - Recommended TradeShow CheckList: Posters (ordering info -
contact Gatha or upline leader) TradeShow Guidelines (recommended): The following are
guidelines and recommendations for promoting fair and successful
practices at trade show events. These guidelines have been
tested at several events and have worked well. As you work events, if
you have further recommendations, please forward them to your upline leader
and Gatha. 1. Each distributor who participates in a trade show
will pay an equal share of the expense of the booth and
amenities (electric, tables, etc.), regardless of the number of days present or hours
worked. The experience gained at the event and the excitement generated among your organization
will more than offset any up-front costs! 2. Since 50%(+) of all sales generated at these
events is in credit/debit card sales, it is each distributor's
responsibility to be able to accept and process his/her own card sales. Process MC and VISA
transactions via: -- Telecharge card service -
application available in your backoffice under "downloads" -- Check your banking
institution for alternative 3. Product: a. Each distributor is
responsible for bringing his/her own product to sell. If you sell all
of your inventory and there is another distributor present in
your organization
who has extra product available and is agreeable, it is
recommended that
you purchase 1 bottle at a time from that distributor, at a cost
predetermined
(approximate FaceLift W/S value + tax + S&H).
"Owing" or "Borrowing" product is strongly
discouraged. b. For expediency, all
distributors working the event should retail the FaceLift product
for $45-$50 (this covers the cost of the product, plus
tax/S&H). You will need $100 in
"change" at the beginning of your event. 4. Booth Etiquette: a. When several
distributors are working a booth, simple courtesy and ethical
behaviors are a MUST since you will often be working with
"side-line" distributors who
are being trained. b. To insure fair
distribution of contacts and potential sales, each distributor will
rotate positions within the booth. Those in the front who have an
individual
wanting to register for the FREE giveaway or have the product demonstrated,
will walk with their prospect to the back of the booth near the registration
area.
Another distributor in a "less visible" area of the booth will then
move to the
front to take that distributor's place. This practice has been
tested and proved
very effective at many shows. c. When a potential
customer has had the product demonstrated on the back of the
hand and returns to the booth to have it rinsed/removed, that prospect
should be referred to their original distributor. Even if you opt to
rinse the product off
the hand for the prospect, the sale goes to the original distributor who
initiated the
contact and gave the product info. 5. Distribution of Leads: a. At the end
of each day, distributors should give a list of their purchasers,
business
contacts, etc. to the booth leader so that those leads can be removed
from the
registration forms and forwarded to that distributor at the end of the show,
follow- ing
the drawing for the FREE giveaway. b. It is the responsibility
of the booth leader to collect all registration forms at the end
of each day, keeping each day's leads separate. c. The booth leader
will be responsible for drawing the winner of the FREE giveaway. d. Following the
drawing for the FREE giveaway, the booth leader will pull each day's
participating distributor contacts from that day's registration
forms. In addition, the
remaining leads for each day will be equally divided
among that day's
participating distributors and forwarded along with their
personal contacts within 2
days of the event. |
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